I'm the first to admit that I'm very wary of "hip" new pop acts. As a general rule, they're overhyped (La Roux) or just plain shit (Little Boots) but occasionally someone actually has the talent to match the praise that's been lavished upon them. Marina & The Diamonds definitely falls into the latter category. The Welsh diva's wit, insight and devastating honesty make for a heady mix - particularly when you throw in her quirky vocals and knack for writing a catchy chorus. You didn't need to be a NME journalist to know Marina was destined for big things and I'm genuinely proud to have interviewed the singer before her recent commercial breakthrough with "Hollywood". I'm so excited Marina now has a top 20 hit to her credit but I'm convinced she'd be celebrating a top 5 smash if the Ground Control remix was released as the official single edit. Her record company probably thought it was too fun and fluffy for a rising indie pop star but I think the song's electro-makeover is a work of poptastic genius. "I Am Not A Robot" will always be my favourite Marina track but this gayed up version of "Hollywood" is now a close second. Expect a review of her soon to be released debut album in the next couple of weeks. In the meantime, enjoy one of 2010's best remixes (below).
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